Jammu, Oct 7: Tanishq, the jewellery brand from the Tata Group, has brought its Diamond Expertise Centre (DXC) to Jammu, offering customers a technology-enabled way to understand and evaluate natural diamonds.
The centre provides customers a free opportunity to examine their natural diamond jewellery, irrespective of where it was purchased, and understand its characteristics through advanced technology.
The interactive experience allows customers to gain greater insight into the qualities that influence a diamond’s appearance and character, making diamond evaluation more accessible and transparent.
The Jammu store will also showcase Tanishq’s jewellery collections for everyday wear, festive occasions and bridal celebrations. These include ‘Souls in Symphony’, ‘Enchanted Trails’, ‘Mriganka’, the Rivaah wedding jewellery collection and ‘Mirage’, which focuses on the interplay of natural diamonds, light and colour.
Ashish Tewari, RBM, North 3, Tanishq, said Jammu has a strong jewellery culture and appreciation for craftsmanship and tradition.
“With the Diamond Expertise Centre, we are adding another dimension to the customer experience by giving consumers an opportunity to understand their natural diamonds through technology,” he said.
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