Fairdeal Motors organised a Sierra Rally across Srinagar city, bringing together Tata Sierra customers for a community driving experience aimed at celebrating the growing Tata Motors customer base in Kashmir.
A statement said that the rally commenced from Fairdeal Motors’ Parimpora showroom and covered around 30 kilometres through major routes in Srinagar, drawing public attention during the event.
Customers who recently purchased the all-new Tata Sierra participated in the rally and shared feedback on the vehicle’s performance, comfort, technology and road presence.
Officials of Fairdeal Motors said the initiative was aimed at strengthening customer engagement and building a stronger community connect with Tata vehicle owners in the Valley.
The company said the new Tata Sierra has been receiving a positive response from customers for its design, spacious interiors, panoramic sunroof, infotainment features, connected car technology and safety specifications.
Fairdeal Motors also highlighted Tata Motors’ recently launched Nexon Upgrade Scheme for existing Nexon customers, offering exchange benefits, finance options and EMI plans for customers looking to upgrade to newer Tata vehicles.
The dealership reiterated its commitment to enhancing customer experience and expanding mobility solutions in Jammu and Kashmir.
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