Ganderbal, Oct 11: Dean Academic Affairs and Dean, School of Media Studies, Central University of Kashmir (CUK), Prof ShahidRasool stressed the need for media professionals to critically engage with artificial intelligence (AI), emphasising that its adoption in journalism must be guided by effectiveness, ethics and responsibility.
“AI implementation cannot be escaped. It is the elephant in the room and cannot be kept under the carpet,” he said, underlining the need to examine the ethical implications of using AI to produce journalistic content.
Prof Rasool was speaking at a special lecture ‘AI for the Newsroom: Leveraging Artificial Intelligence in the Newsroom’, organised by the Department of Communication and Journalism (DCJ) at the university’s Tulmulla campus on Wednesday.
The lecture was held as part of the department’s weekly research round table, which provides scholars and students an opportunity to interact with media scholars and practitioners from across the country. Jatin Gandhi, a journalist and journalism trainer from New Delhi, was the resource person.
Vice-Chancellor Prof A RavinderNath conveyed his wishes for the successful conduct of the session and highlighted the importance of AI in the field.
Head of the Department of Communication and Journalism, ArifNazir, highlighted the need for media and information literacy in the age of artificial intelligence.
He stressed the importance of understanding the complex information cycle to ensure the consumption of credible and relevant information.
Gandhi, in his address, discussed the growing adoption of AI in the journalism industry.
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