Srinagar, Oct 17: Philips Home Appliances has launched its festive campaign, ‘Sone Pe Double Suhaga’, offering assured gifts on eligible purchases and a chance to win gold worth Rs 9,999 every hour and a diamond worth Rs 50,000 every day.
Running from October 11 to November 11, 2026, the campaign builds on the success of last year’s ‘Sone Pe Suhaga’ initiative, which reached consumers across 70 cities. This year, the company aims to expand its reach to more than 200 million consumers across 112 cities.
Under the campaign, customers purchasing eligible Philips Home Appliances with a minimum retail price (MRP) of ₹1,500 will receive an assured gift and become eligible for a chance to win the gold and diamond rewards. The initiative combines conventional festive offers with aspirational rewards, seeking to make appliance purchases more rewarding during the festive season.
Pooja Baid, Chief Marketing Officer, Versuni India, said the response to last year’s campaign had encouraged the company to expand its festive proposition. “With ‘Sone Pe Double Suhaga’, consumers purchasing eligible Philips Home Appliances can enjoy an assured gift on purchase, along with the chance to win gold every hour and a diamond every day,” she said.
Baid said the campaign aimed to add excitement, surprise and aspiration to festive shopping while offering consumers additional value. Gold and diamonds hold cultural significance during Indian festivals, symbolising prosperity, good fortune and new beginnings. Through the campaign, Philips Home Appliances seeks to combine these traditions with its home appliance portfolio to enhance the festive shopping experience across India.
About The Author
