Jammu, Oct 23: The Reserve Bank of India (RBI), Jammu, today inaugurated the Financial Inclusion Saturation Campaign at Gurha Singhu, Shamachak, Jammu, to facilitate re-KYC, promote access to social security schemes and strengthen awareness about digital frauds.
The nationwide campaign, being undertaken in accordance with the directions of the Department of Financial Services (DFS), Ministry of Finance, Government of India, and the RBI, will continue from October 21 to December 31, 2026. It aims to strengthen financial inclusion by facilitating re-KYC, Central KYC (C-KYC), nomination facilities and access to various social security schemes.
The campaign was inaugurated by Prabhakar Jha, Regional Director, RBI, Jammu, in the presence of senior officials from RBI, J&K Bank, Jammu and Kashmir Grameen Bank and State Bank of India. Those present included Vibha Gupta, Deputy General Manager, RBI; Ram Saroop, Deputy General Manager, RBI; Ashok Gupta, General Manager, J&K Bank; Chandrika Parihar, Deputy General Manager, J&K Bank; Nidhi Jamwal, Cluster Head, J&K Bank; Lalit Prakash, Chairman, Jammu and Kashmir Grameen Bank; and Chander Mohan Bhat, Assistant General Manager, SBI and Lead Bank Officer for Jammu district.
Addressing the gathering, Regional Director RBI, Jammu, emphasised the importance of completing re-KYC formalities to ensure uninterrupted banking services and the smooth operation of bank accounts. He also highlighted the role of social security schemes in providing financial protection and improving the lives of beneficiaries.
Gurha Singhu, Shamachak, a prominent landmark in Jammu that attracts lakhs of visitors and devotees during the Baba Jitto Jhiri Mela, offers an effective platform to disseminate financial awareness messages among a large audience.
The camp was organised by J&K Bank, Gurha Singhu, in coordination with UTLBC J&K, the J&K Bank Financial Inclusion (FI) Team and the Lead District Manager’s Office, Jammu.
Members of the public have been advised to complete the re-KYC of their bank accounts with updated address and identity proof by visiting their nearest bank branch or Business Correspondent during the campaign period.
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