Srinagar, Oct 30: TCI MAX Cement has launched its 53 Grade Cement in new packaging under the brand name ‘53 Grade Winter Shield’, targeting the growing demand for reliable construction materials in Kashmir, where freezing temperatures and harsh winter conditions pose challenges to construction activity.
The product was unveiled at a launch event held at the Sheraton Hotel on Thursday, with company representatives highlighting the importance of strength, stability and reliability in construction during the region’s winter months.
The company said Winter Shield was previously available in regular 53 Grade Cement bags and has now been introduced in distinctive new packaging to reflect changing market requirements and customer demand.
“Due to the growing demand for 53 Grade Cement, we have introduced 53 Grade Winter Shield, keeping in mind the evolving market and customer requirements,” said Nisar Ahmad Bhat, Marketing Manager at TCI MAX Cement.
He said the launch reflected the company’s focus on providing strength, stability and protection, particularly in a region where construction materials have to withstand challenging weather conditions.
Tawseef Ahmad, Sales Manager at TCI MAX Cement, said the product was aimed at meeting the specific construction requirements of Kashmir, where low temperatures and severe winter conditions make the selection of dependable building materials important.
“When it comes to harsh weather conditions in Kashmir and freezing temperatures, TCI MAX is among the most preferred and dependable cement brands. With the launch of 53 Grade Winter Shield, we aim to make construction more dependable and reliable,” he said.
The launch comes amid growing demand for 53 Grade Cement in the region, with builders and customers increasingly focusing on strength and reliability while undertaking construction during the winter season.
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