The Khyber Cement Kashmir Super League (KSL) 2026, powered by Athwas Retail & Athwas Hyundai, is delighted to announce Amul as the Official Refreshment Partner for its second season.
The partnership, as per a statement, brings together one of India’s most trusted dairy brands and the world’s largest dairy cooperative with Jammu & Kashmir’s emerging franchise-based football platform, adding further strength to KSL-2 as it prepares for a bigger and more exciting season.
A Partnership Built Around Football & Community
As the Official Refreshment Partner, Amul will be associated with the league’s matchday experience, supporting players, match officials, partners and football supporters throughout the tournament.
Recognised as the world’s largest dairy cooperative, Amul has played a transformative role in strengthening India’s dairy sector by empowering millions of milk producers through the cooperative movement. The organisation has consistently prioritised the growth of local dairy cooperatives, supporting rural livelihoods while encouraging sustainable milk production across the country.
Amul’s commitment to providing healthy, nutritious and high-quality dairy products has made it a household name, delivering value and trust to generations of consumers. Through this partnership, Amul further reinforces its commitment to promoting active lifestyles, community engagement and sporting excellence.
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